WhatsApp Message Templates & Approval
Message TemplatesRequired for initiating conversations outside the 24-hour window.CategoriesUtility — OTPs, order confirmationsMarketing — PromotionsAuthentication — Login codesApprovalMeta reviews in 24-48 hours. Variables: {{1}}, {{2}}. Include opt-out in marketing templates.
How to Connect Your WhatsApp Business Account
Connecting Your WhatsApp Business AccountGo to /whatsapp-business/signupFill in business name and email, verify via OTP.Click Connect via Meta to open Embedded Signup.Select your WABA and phone number.Accept terms and complete setup.Account will be pending admin approval (1-2 business days).
Sending Your First WhatsApp Broadcast
Sending a BroadcastAfter approval, go to Dashboard and click Send Message.Enter recipient phone in international format (+91XXXXXXXXXX).Type message or pick approved template.Click Send.First 10 messages free. See your plan for rates beyond that.